Kristen McEntire

Snapfish and Delta Express Offer Free Film Processing Services to Travelers

Industry-First Partnership between an Online Photo Processor and an Airline Targets Consumers Wherever They Take Photos

SAN FRANCISCO - October 16, 2000 - Snapfish, a Kodak-backed online film developer, today announces Delta Express, the low-fare carrier of Delta Air Lines (NYSE: DAL), as its airline partner. Initially, the companies will work together to offer Delta Express passengers leaving Orlando, Florida instant access to Snapfish's free 35 mm film processing services on its low-fare jet service to develop their vacation photos.

The partnership, the first of its kind in the online photo industry, is part of Snapfish's larger "Point-of-Picture" strategy. Designed to leverage offline partners to offer its free film processing, digitizing and sharing services, the strategy makes free postage-paid film mailers available wherever families are taking pictures.

The first initiative of the partnership will begin in November 2000. Delta Express flights departing from Orlando will offer passengers free Delta-Snapfish co-branded film mailers. These mailers are free postage-paid envelopes through which consumers can instantly register for the free Snapfish service and mail in their 35 mm film from their vacation. After making an announcement on the plane's public address system, flight attendants will distribute the mailers to passengers. Families simply drop in the film from their vacation, fill out the envelope and put it in the mail.

Snapfish offers 35 mm film customers developing, scanning, online storing and sharing, as well as prints on Kodak paper and negatives - all for free. Users simply mail their film in a free, postage-paid film mailer. Snapfish sends their negatives and a full set of prints on Kodak paper in the mail for each roll they send to Snapfish. Snapfish also creates password-protected online albums where customers can share with friends, order reprints and caption and rotate the pictures. Customers pay only $1.69 per roll for shipping and handling of the prints for up to 24 rolls every 12 months. Snapfish also offers a complete solution for digital camera users including free uploading, free storage, free online sharing and easy online ordering of reprints and enlargements on Kodak paper.

"The success of Snapfish's unique 'Point-of-Picture' strategy depends on building a network of great partners with similar customer bases, and allowing those partners to offer our value proposition to their customers," said Raj Kapoor, CEO and co-founder of Snapfish. "As the first online photo processor to partner with an airline like Delta Express, Snapfish affirms its position as the fastest growing, most innovative company in the space."

"Delta Express is committed to offering its customers value," said Carmine Testa, General Manager-Delta Express. "Our partnership with Snapfish enables us to offer price-conscious travelers a way to save money on film processing in addition to saving money with our low fares."

The relationship builds upon Snapfish's smart and efficient marketing strategy to reach consumers offline. Other offline components include a print advertising campaign that ran in the July 2000 issue of Delta's Sky magazine. The ads contain a pullout Snapfish mailer placed adjacent to the print advertisement.

About Delta Express
With Delta Express customers fly nonstop, earn frequent flier miles and get great prices. Customers fly coach, get a reserved-in-advanced seat and get great prices. And don't forget that it's B.Y.O.F. (bring your own food). Did we mention great prices?

Delta Express offers travelers 14-day, 7-day, and 3-day advance purchase and walk-up low fares. As of October 2000, the carrier operates a dedicated fleet of 42 Boeing 737-200 jets maintained and serviced by Delta mechanics and flown by experienced Delta pilots with Delta flight attendants serving customers.

Get a reserved-in-advance seat at a great low price by calling 1-800-325-5205 or by visiting our Web site at

The award-winning Snapfish business model provides both film-based and digital camera users the ability to seamlessly and effortlessly share, store and order reprints with unsurpassed security. Snapfish is privately held and backed by Kodak, Mayfield Fund, CMGI@Ventures, the affiliated venture capital arm of CMGI, Inc., Trans Cosmos, Audax Ventures, BellSouth, Compaq, and additional private investors. Its executive team hails from Excite@Home, Genentech, Cisco Systems and Del Monte. The company is based in San Francisco.

With consumer photography representing a $14.90 billion market in the United States alone, Snapfish is positioned to redefine the consumer photography industry and provide consumers with breakthrough benefits in online photography. Additional information and terms and conditions of Snapfish services are available at the company's Web site at

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