Paul Schumer

Snapfish Re-launches Site and Hits 2 Million User Mark

Snapfish solidifies its leadership in online photography by hitting the 2 million user milestone amidst a major site re-launch.

SAN FRANCISCO - October 16, 2001 - Corporation, the leader in online photography, has achieved two major milestones -- the re-launch of, its award-winning website, and the signing of its 2 millionth user.

According to Raj Kapoor, president and CEO, "Since many of the features associated with online photography are new to most people, Snapfish has always focused its website on ease-of-use. This re-launch introduces an entirely new interface, making viewing, sharing and printing photos even simpler. It also incorporates new products like wallet-sized prints and the industry's only Custom Photo CD-ROM."

In a recent survey conducted by independent market research firm PCData, consumers praised Snapfish for ease-of-use, print quality and value, already ranking it as their "favorite online photo site."

Just prior to the re-launch, Snapfish registered its 2 millionth user, making it the unqualified leader in the online photography arena. The company also states that the third quarter was its biggest revenue quarter ever, growing 291% vs. prior year and 35% vs. the prior quarter, despite a sluggish economy and the events of September 11th. According to Kapoor, "Our outstanding third quarter revenues exceeded our expectations. As a result, we now project profitability by the second quarter of 2002."

"We now have over 2 million people sharing photos through Snapfish, introducing their friends and family to the service. That 'viral marketing,' along with our 35 business development partnerships and promotional presence on over 500 websites, assures our continued growth and leadership."

About Snapfish
Snapfish helps families stay connected through photos. Snapfish targets the majority of the population owning film cameras, in addition to the growing number of digital camera users. When customers send film into Snapfish, they get a full set of prints on Kodak paper and a password-protected online album they can then use to edit, organize and share their photos. Digital camera users can also take advantage of the online services for free, in addition to ordering Kodak prints.

San Francisco-based Snapfish is privately held and backed by Kodak, District Photo, Mayfield Fund, @Ventures, TransCosmos, Audax Ventures, BellSouth and Compaq. Additional information is available at the company's website at


© Copyright 2001 Corporation