Kristen McEntire
  Maggie O'Neill
Mindstorm Communications

Snapfish Secures Category Leadership at PMA; Earns Industry Accolades for Quality, Value and Ease-of-use

SAN FRANCISCO - March 1, 2001 - Corporation, the leader in online photo developing, printing and sharing is the one to watch in 2001, amid a fiercely competitive field of online players. In February, Snapfish established its leadership in the space with several new industry accolades and a solid presence at the Photo Marketing Association (PMA) 2001 convention and trade show. In addition to conducting several speaking engagements before hundreds of PMA convention attendees, Snapfish continued to earn high recognition within the trade and business press for exceptional value and top quality services.

"From its inception Snapfish has partnered with established category leaders like Kodak and District Photo to provide exceptional quality that raises the bar for the rest of the industry," Raj Kapoor president and CEO of Snapfish said. "We have begun to witness the strongest services' rise to the top and we're proud to lead the charge with a unique strategy for success."

A recent customer survey conducted by PC Data praised Snapfish for excellence in print quality, turnaround time and customer loyalty, ranking it the "favorite online photo site" in the study. PC Data attributed this position to ease-of-use, value and trustworthiness.

Additional industry accolades came from the March 2001 issue of Popular Photography, in which the magazine released results of a detailed study of six major online photo companies. Snapfish earned the highest marks for print quality, turnaround time and value, outranking all five competitors. Authors Michael McNamara and Megan Dey call Snapfish "by far one of the best offers on the Internet these days." They add that the site is "easy to navigate and one of the fastest to develop, print and return orders." The magazine ranked Snapfish digital image quality "High," surpassing all of its competitors., an online source for unbiased advice, personalized recommendations, and comparative shopping, awarded Snapfish an ease-of-use and overall rating of "4" out of "5" stars. Of more than 65 customer reviews, 90 percent recommend the service. Reviews cite great value, exceptional ease-of-use and high print quality.

On the heels of PMA, a Digital Photography report by Credit Suisse First Boston said, "Snapfish leads in value." When CSFB compared pricing for processing, high resolution scanning and 24 prints, the investment bank found "...Snapfish is the runaway leader with its offer of free processing and prints."

The report also stated, "With Snapfish, the economics are significantly better than conventional processing to the point where processing is almost an incidental expense." It concluded, "We believe the economics of other pure online models need to be improved..."

In addition, Snapfish earned Computer Shopper's (ZD Net) "Best Buy Award", ranking it a "9" out of "10" by users. The review gave Snapfish the highest ranks for print quality, ease-of-use and turnaround time. Computer Shopper editor Rick Broida wrote, "Things that sound too good to be true usually are. That's why we're so excited about Snapfish, a film-developing and photo-sharing service that's arguably one of the best deals on the Web." The review concluded, "In one inexpensive fell swoop, Snapfish accomplishes two goals: printing your pictures and posting them online for shared viewing."

About Snapfish
Snapfish helps families stay connected through photographs. For each roll of film or single use camera customers mail in, Snapfish offers developing, scanning, negatives and a full set of quality prints on Kodak paper. Snapfish creates password-protected online photo albums for each user to store, caption and share favorite photos. Digital camera users can upload, store and share photos for free.

With its award-winning business model, Snapfish is positioned to redefine the consumer photography industry and provide consumers with breakthrough benefits in online photography. Snapfish is privately held and backed by Kodak, Mayfield Fund, @Ventures (the affiliated venture capital arm of CMGI, Inc.) Trans Cosmos, Audax Ventures, BellSouth, Compaq, and additional private investors. The company is based in San Francisco. Additional information and terms and conditions of Snapfish services are available at the company's Web site at

© Copyright 2001 Corporation