Release Contact:
Kristen McEntire
Margit Wennmachers
OutCast Communications
415/392-8282 Welcomes New Members to the World's Only Free, Complete Photo Service

First 15,000 Registrants at Receive Free Single Use Cameras, Prints and Online Sharing

SAN FRANCISCO - March 7, 2000 -, the only photo service that offers free photo developing, printing, scanning and online sharing began registering members online today. In a special promotion for early registrants, is offering a free 35mm single use camera to the first 15,000 people who register at

Members can simply take pictures and drop the free camera in the mail, using a postage-paid envelope provided by Within a few days they can view their photos online and share them with friends. Then will send a free set of 4x6" prints (printed on quality Kodak paper) and their negatives in the mail.

" is the only complete, free photography service and it's poised to change the way people share their pictures," Raj Kapoor, CEO of said. "It's now possible to print, store and share photos online for free, without a digital camera or a scanner."

While most online photo services cater to only the digital camera market, offers complete services for both film-based and digital camera users. Members who shoot 35mm film can reap the benefits of online photography now, and if they decide to switch to digital, makes the transition seamless.

" will bridge the digital divide between consumers and the advancements of digital photography," Kapoor said. "Members who use digital cameras can simply upload their images to, create custom albums with both digital and film-based pictures, and share, store and print all kinds of images."

The Service
Upon logging on to's password-protected site, users can easily view their images, where they will be archived and can be accessed any time. With a few clicks, members effortlessly share pictures with friends and family. With every roll of film, members receive a free set of 4x6" prints printed on quality Kodak paper. also offers high quality, low cost reprints and enlargements. Prints are provided through a partnership with District Photo, the nation's largest mail order photo finishing lab, with more than 50 years of experience in the market. Soon members will be able to create personalized gifts, such as mugs, T-shirts and mouse pads printed with their favorite photos.

About is positioned to dramatically redefine the consumer photography market by providing the first complete photo service that offers film developing, printing, storing and sharing online, all for free. will provide both film-based and digital camera users with the ability to seamlessly and effortlessly share, store and order reprints with unsurpassed security.

Privately held and backed by @Ventures, the affiliated venture capital arm of CMGI, Mayfield Fund and private investors, is headed up by a management team of seasoned, second-generation Internet leaders from Excite@Home and Cisco Systems. has a strategic partnership with District Photo, the nation's largest mail order photo finishing lab, with more than 50 years of experience in the market. uses Kodak (NYSE: EK) paper and materials for all of its processing.

With consumer photography representing a $14.20 billion market in the US alone, is poised to provide consumers with breakthrough benefits in online photography and reinvent an enormous consumer category in the process. The company is based in San Francisco, California. Additional information is available at the company's Web site at

© Copyright 2000 Corporation