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OutCast Communications
415/392-8282 Expands Executive Management Team, Appoints Alisa J. Baker Vice President Of Legal And General Counsel

Free End to End Photo Service Gains Technology Legal Expertise

SAN FRANCISCO - March 9, 2000 -, the only free end-to-end photo service offering developing, printing, digitizing, and online storing and sharing, today announced the expansion of its executive management team with the addition of Alisa J. Baker as Vice President of Legal and General Counsel.

Baker brings more than 15 years of technology and multimedia related legal expertise to As a founding partner of the California law firm General Counsel Associates LLP, she specialized in representing Silicon Valley technology companies, ranging from start-ups to Fortune 100 corporations. In addition, Baker is a photographer and printmaker who is expected to contribute to the strategic development of the product.

"We hope to accelerate our company's growth by adding even more talented people with the level of expertise possessed by Alisa Baker," Raj Kapoor, CEO of said. "Having Alisa on board early is invaluable as we grow the company at an Internet speed through strategic partnerships and additional financing."

As vice president of legal and general counsel, Baker will provide legal and business expertise to the company and its board of directors. She will work closely with business and strategic development in addition to heading up the company's legal function. As a member of the executive management team, she is expected to have significant input into the direction of the company.

Baker is a special fit with Snapfish because of her background as an artist and photographer. A serious black and white portrait photographer, she has studied photographic printmaking with John Sexton. When not at her "day job", Baker can usually be found in her studio, creating mixed media works using photography, etching and monoprint. Her photographs and prints hang in a number of private collections.

"Cultural fit is so important to, particularly at this key point in our evolution," Raj Kapoor, CEO of said. "Like the rest of our team, Alisa approaches her work with enthusiasm, commitment and humor."

Baker, who has held teaching positions at Stanford Law School and Golden Gate University, frequently speaks on issues related to technology law. She has contributed to publications as diverse as the Wall Street Journal, The Cursor, and the Journal of Taxation. She holds B.A., M.A. and M.S. degrees from the University of Pennsylvania, and she received her J.D. with honors from Georgetown University Law Center in Washington, D.C., where she was an associate editor of the Georgetown Law Journal.

About is positioned to dramatically redefine the consumer photography market by providing the first complete photo service that offers film developing, printing, storing and sharing online, all for free. will provide both film-based and digital camera users with the ability to seamlessly and effortlessly share, store and order reprints with unsurpassed security.

Privately held and backed by @Ventures, the affiliated venture capital arm of CMGI, Mayfield Fund and private investors, is headed up by a management team of seasoned, second-generation Internet leaders from Excite@Home and Cisco Systems. has a strategic partnership with District Photo, the nation's largest mail order photo finishing lab, with more than 50 years of experience in the market. uses Kodak (NYSE: EK) paper and materials for all of its processing.

With consumer photography representing a $14.20 billion market in the US alone, is poised to provide consumers with breakthrough benefits in online photography and reinvent an enormous consumer category in the process. The company is based in San Francisco, California. Additional information is available at the company's Web site at

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