Snapfish.com Appoints Melissa Barritt Felder
Vice President, Consumer Marketing
Massive Consumer Branding Effort In the Works
for Free End to End Photo Service
SAN FRANCISCO - April 19, 2000 - Snapfish.com, the only end-to-end photo service
offering free developing, free printing, free digitizing, and free online storing and sharing,
today announced it has appointed Melissa Barritt Felder vice president of consumer marketing.
Barritt Felder contributes more than 12 years of strategic marketing leadership and business
management experience in branding products for the family target market, having previously
worked for such consumer brand leaders as Kraft, Nabisco, Tropicana/Dole and Del Monte.
In her new role at Snapfish.com, Barritt Felder will apply her extensive experience in mass
consumer branding and her knowledge of the family target market to establish Snapfish.com as
the world's most trusted, affordable and fun online photo destination. She will oversee all
marketing functions, hire agencies of record, leverage key strategic partnerships and
continue to build the company's talented marketing team.
"Melissa's leadership and outstanding track record with major consumer brands are
invaluable as we build Snapfish.com into the premier destination for storing and sharing
memories," said Raj Kapoor, CEO and co-founder of Snapfish.com. "We know that families are
our best customers, so we searched for a marketing leader who understands that audience."
Most recently, Melissa was one of the youngest vice presidents in the history of the
Del Monte Foods Corporation and the company's only female officer. Under her leadership
as vice president of marketing, the $500 million retail fruit division's sales and profits
rose significantly through consumer driven product innovation. Over the last two years alone,
she has developed, launched and nurtured new products and sub-brands that will generate
$150 million in annual sales.
Snapfish.com is positioned to dramatically redefine the consumer photography market by
providing the first complete photo service that offers film developing, printing,
storing and sharing online, all for free. Snapfish.com will provide both film-based and
digital camera users with the ability to seamlessly and effortlessly share, store and
order reprints with unsurpassed security.
Privately held and backed by @Ventures, the affiliated venture capital arm of CMGI,
Mayfield Fund and private investors, Snapfish.com was founded by a team of seasoned,
second-generation Internet leaders from companies including Excite@Home and Cisco Systems.
Snapfish.com recently earned the coveted award for Most Innovative Business Model from
a Startup in 1999 from Internet World Magazine. The magazine noted that, because
Snapfish.com serves customers with 35mm film, it "has access to the vast majority of
picture-takers today, who will also presumably be the digital camera wielders of tomorrow."
Snapfish.com has a strategic partnership with District Photo, the nation's largest mail
order photo finishing lab, with more than 50 years of experience in the market. Snapfish.com
uses Kodak paper and materials for all of its processing.
With consumer photography representing a $14.20 billion market in the U.S. alone, Snapfish.com
is poised to provide consumers with breakthrough benefits in online photography and
reinvent an enormous consumer category in the process. The company is based in
San Francisco, California. Additional information is available at the
company's Web site at http://www.snapfish.com.