Peter Evers
Double Forte for Snapfish
(510) 601-8700
Snapfish Announces 2004's Must-Have Mother's Day Gift Under $50
The MemoryBook

--Professionally Bound Coffee-Table Quality Book
Customized by You Made Specially for Mom--

SAN FRANCISCO, CA - March 23, 2004 - In anticipation of Mother's Day, Snapfish, the leading online photo service, announced today the perfect gift for Mothers of all ages…The MemoryBook. A professionally-bound hard cloth-covered book that users customize with their own photos and words, the MemoryBook will bring joy to Mothers everywhere, and at $29.99 it won't break the bank.

For decades, children, grandchildren, spouses and friends around the world have stalked the aisles of stores searching for the right gift that lets a mother know she is loved and cherished not just for one day, but all year long. Now, Snapfish has solved the dilemma of "what to get mom" with the MemoryBook, the newest edition to its line of more than 40 unique, customized photo products.

"All year we help our customers share, print and store their everyday photos. Where else online or at retail can digital camera users order 4"x6" prints on Kodak paper for as low as 19 cents?" said Raj Kapoor President and Co-Founder of Snapfish. "However, this year we challenged ourselves to come up with something for Mother's Day that was completely personal, astounding and affordable, something that will make Mom say 'this is the best gift I've ever gotten'".

The Snapfish MemoryBook is a coffee-table quality hardbound book. Designed as a special keepsake, each 11"x9" MemoryBook is made with heavyweight, glossy pages that are professionally bound in a hard cloth cover bearing a personal photo and title. Shoppers can choose from 3 cover colors and 4 layout styles. MemoryBooks are $29.99 for 20 pages and can be expanded from there--each page can include up to 3 photos. And if you like your MemoryBook too much to give it away, additional copies of the same MemoryBook are always 25% off.

About Snapfish
Snapfish is the leading online photo service, with over seven million members and more than 200 million unique photos online. Snapfish enables both film and digital camera owners to share, print and store their most important photo memories at the lowest prices - online or off. Digital camera users upload photos into a password-protected online album they can use to edit, share and store their photos for free, in addition to ordering film-quality prints, on Kodak paper, for as low as 19¢. Customers sending film to Snapfish get a full set of prints on Kodak paper, plus online sharing and storage, for just $2.99 per roll. Snapfish also received the 2003 Rising Star Webby Award as the site demonstrating the fastest growth on the Internet, as measured by Nielsen//NetRatings. Additional information is available at