HP to Launch "Shrek the Third" Photo Contests in Search of "Enchanting Moments"
PALO ALTO, Calif., May 11, 2007 - Embarking on medieval adventures isn't just for ogres anymore as HP is kicking off a series of online photo contests that merge themes from the movie "Shrek the Third" with contestants' family memories.
Beginning today, participants will have the opportunity to win one of more than 3,000 prizes, including a grand prize of an HP Digital Home Entertainment package and a trip for four to attend an upcoming DreamWorks Animation movie.
"Life, like 'Shrek the Third,' is full of enchanted moments, and great photos are what make them last," said Kathy Stromberg, vice president of marketing, North America, Imaging and Printing Group, HP. "This photo contest provides an engaging and dynamic new way for users to creatively showcase photos of their families' heroic, adventurous and funny moments."
Allowing people to create their own "happily ever after," HP also announced "Shrek the Third" themed personalized photo products available through Snapfish by HP, the company's online photo service, at www.snapfish.com/storeshrek and the HP Activity Center at www.hp.com/go/shrekprojects.
"Capture Your Ever After" online photo contests
In collaboration with DreamWorks Animation SKG, HP is encouraging people to tell their own stories of adventure and triumph through photos matching themes of Shrek and Princess Fiona's adventures.
HP will host a series of six photo contests with weekly themes including "Far Far Away," "Go Green" and "My Little Ogre." Contestants will be encouraged to submit a photo that they think best fits the theme of the contest for that week. People will be encouraged to vote for the one photo each week that they believe best captures the true spirit of the Shrek story.
Each week, the three highest publicly voted Shrek photo contest winners will be entered into the grand prize drawing. Contestants can submit photos at www.hp.com/shrek.
Additionally, HP will award prizes to more than 600 participants each week, including HP photo printers and digital cameras, Snapfish gift cards and Shrek-related products.
Extending storytelling from the movie theater to the home
HP recently released new photo products that will allow Shrek fans of all ages to stretch their imagination and continue to enjoy this magical fairy tale in a way that is fun and personal. Snapfish by HP now offers its members and those of its co-branded partner sites access to customizable "Shrek the Third" photo products, including hardbound MemoryBooks, 5 x 7-inch softbound photo books, 5 x 7-inch and 4 x 8-inch photo cards, postcards, notepads and notebooks. All of these products feature vibrant and whimsical "Shrek the Third" templates, which can be customized with customers' precious memories.
Snapfish users also have the ability to edit photos with Snapfish's expansive line of photo editing tools and sharing capabilities.
Additionally, the HP.com Activity Center will have select photo products available for customization from users' home PCs. Crafty Shrek fans will have the opportunity to engage in the exciting fantasy world of Far Far Away with interactive projects, including an elaborate 3D Shrek kingdom, fabric book bags, iron-ons, stationery kits, party kits, 3D mobiles and more.
These customizable products will be unveiled in conjunction with the highly anticipated May 18 release of DreamWorks' latest animated feature film "Shrek the Third."
HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $94.1 billion for the four fiscal quarters ended Jan. 31, 2007. More information about HP (NYSE: HPQ) is available at http://www.hp.com.
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