Sheri Kennedy

Snapfish Lowers Print Prices By Up To 50%

Strengthens Position as Value Leader in Both Film & Digital Photography

SAN FRANCISCO - May 22, 2002 - Snapfish, the leader in online photography with 3 million members, has today reduced prices on prints ordered from its website Film-quality 4x6" prints, on Kodak paper, now start at 45 cents and go as low as 29 cents per print, depending on order size. Prices apply to prints made from images uploaded to the Snapfish website from digital cameras or scanners, in addition to reprints, made from images taken with a film camera and submitted to Snapfish for developing. The new prices represent reductions of up to 50% from Snapfish's current pricing of 59 cents per print. They are also as much as 40% lower than prices charged by the other major online players. To allow new users to more easily try out the service, Snapfish has also lowered shipping and handling prices on orders of 1-3 prints. The new shipping and handling charge on such orders is 99 cents, reduced from $1.49.

Today's moves strengthen Snapfish's position as the "value leader" in both film and digital photography. Snapfish already provides film camera users with the ability to get a full set of 4x6" prints, on Kodak paper, plus free online photo sharing and unlimited online storage for only $2.99 per roll. "That's a value proposition that can't be beat - either online or off," says Raj Kapoor, Snapfish's President. "With our latest moves, we'll be extending our 'best value' position to the digital camera user as well."

According to Photofinishing News, the number of images taken with digital cameras grew by approximately 30% in 2001. Yet, less than 20% of those images are being printed. For digital to truly realize it's potential, the print rate is going to have to increase dramatically. Most industry observers believe that price and ease-of-use are going to be the two main drivers of such an increase. Even home printing, which seemingly provides digital users with a low-cost alternative to film processing, still costs upwards of $1.00 per print, by the time the costs of paper, ink and depreciation on a photo printer are included.

Snapfish, which is owned by District Photo, the largest mail-order film processor in the world, claims that District's scale, in addition to its 50+ years in the photo processing industry, give it the structural advantages needed to provide high quality prints and a superior online experience, at a very affordable price.

About Snapfish
With 3 million members, Snapfish is the leading online photo service. Snapfish targets the majority of the population owning film cameras, in addition to the growing base of digital camera users, with a value proposition that cannot be equaled. When customers send film to Snapfish, they get a full set of prints on Kodak paper and a password-protected online album they can use to edit, share and store their photos - all for $2.99 per roll. Digital camera users can also take advantage of online services for free and order film-quality prints, on Kodak paper, for as low as 29 cents each. Snapfish has been rated the #1 online photo service in surveys from PC Data and received top quality ratings from Popular Photography and Yahoo! Internet Life. Additional information is available at

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