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415/392-8282 Inks Strategic Partnership with BellSouth to Provide Free Photo Services to More Than 14 Million Targeted Customers

Co-branded Complete Photo Service To Launch This Summer Will Offer BellSouth Customers Free Prints, Free Processing and Free Online Sharing

SAN FRANCISCO - May 23, 2000 - Corporation today announced a strategic partnership with BellSouth. Together the companies will develop a co-branded online service to offer BellSouth customers's free photo processing, printing and online sharing in conjunction with existing BellSouth Internet Services offerings.

BellSouth, which holds an equity stake in, will offer its customers free access to the photo services when the co-branded site launches this summer. Following closely on the heels of BellSouth's launch of its national portal, BellSouth-MyWay (, this agreement represents a major emphasis on providing value-added Internet offerings to BellSouth's current and future customers. is the only photo service that offers developing, printing, digitizing, and online storing and sharing of users' photographs - all for free. Customers simply mail their film in a pre-addressed, postage paid mailer and develops the pictures, prints them on Kodak paper and digitizes them for free. The images are then made available in a password-protected online "shoebox," where customers can create albums, share them online with friends, and order reprints and enlargements. also offers digital camera users a secure and effortless solution for uploading, sharing and printing their images.

"BellSouth continues to make great strides to penetrate the Internet space by continually enhancing our customers' online experience and the power of e-Interaction," said Alice McCall, vice president, BellSouth Consumer Strategy and Marketing. "BellSouth customers will have access to the free service to print, store and share their memories with family and friends."

"BellSouth is a perfect partner for's complete photo service," Suneet Wadhwa, co-founder and vice president, business development said. "Both companies provide convenient, cost-effective solutions for millions of families who use the Internet to keep in touch, share their memories and run efficient households."

About is positioned to dramatically redefine the consumer photography market by providing the first complete photo service that offers film developing, printing, storing and sharing online, all for free. will provide both film-based and digital camera users with the ability to seamlessly and securely share, store and order reprints.

Privately held and backed by CMGI @Ventures, the venture capital affiliate of CMGI, Inc., Mayfield Fund, Trans Cosmos, Audax Ventures, BellSouth, Compaq and private investors, was founded by a management team of seasoned second-generation Internet leaders from Excite@Home and Cisco Systems. has a strategic relationship with District Photo, the nation's largest mail order photo finishing lab, with more than 50 years of experience in the market. uses Kodak paper and materials for all of its processing.

With consumer photography representing a $14.90 billion market in the United States alone, is poised to provide consumers with breakthrough benefits in online photography and reinvent an enormous consumer category in the process. The company is based in San Francisco, California. Additional information is available at the company's Web site at

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