Release Contact:
Kristen McEntire
Margit Wennmachers
OutCast Communications
415/392-8282 Announces Agencies of Record

Frankel, Mediasmith, Inc., OutCast Communications, and Rathje, Chadwick and Company Selected

SAN FRANCISCO - June 16, 2000 - Corporation, the only photo service that offers free processing, printing, digitizing and online storing and sharing for 35 mm film, today announced the company's agencies of record. The agencies selected include Frankel, Mediasmith, Inc., Outcast Communications, and Rathje, Chadwick and Company. Together their efforts will build and grow the Snapfish brand in the online photo processing space.

"Each agency we selected complements the others and is highly qualified to launch a blend of strategies to increase awareness of the Snapfish brand," said Melissa Barritt Felder, vice president of consumer marketing for Snapfish. "Their experience in marketing to our audience is invaluable as Snapfish builds its customer base and emerges as the leader in the online photo market."

The San Francisco office of Frankel will be Snapfish's promotions agency. Frankel will focus Snapfish's promotional efforts on awareness and customer acquisition through strategic promotional plans. Other Frankel clients include Del Monte, Dryers, Nestle and Visa USA.

Mediasmith, Inc., San Francisco will be Snapfish's media planning and buying agency of record. Mediasmith's expertise is in delivering strategically driven, integrated, closed-loop media solutions in both online and off-line media. Mediasmith will help Snapfish achieve their customer acquisition and business goals through highly targeted media campaigns. Its client roster includes,, CBS MarketWatch and Pandesic.

OutCast Communications of San Francisco will implement the Snapfish public relations program and will be an integral partner in the media relations, analyst relations and publicity strategies. OutCast Communications is a public relations firm specializing in strategic communications for Internet companies focusing on media relations and community and industry outreach. OutCast Communications has developed and implemented business and media strategies for such clients as, Firedrop, Quokka Sports and

Rathje, Chadwick and Company (RCC) of San Francisco will be the lead creative force in charge of Snapfish brand identity and advertising. RCC will develop both on and off-line advertising. Other RCC clients include Genesys, Looksmart,, Sugar Bowl Resort and Torani.

About is positioned to dramatically redefine the consumer photography market by providing the first complete photo service that offers film developing, printing, storing and sharing online, all for free. will provide both film-based and digital camera users with the ability to seamlessly and securely share, store and order reprints.

Privately held and backed by CMGI @Ventures, the venture capital affiliate of CMGI, Inc., Mayfield Fund, Trans Cosmos, Audax Ventures, BellSouth, Compaq and private investors, was founded by a management team of seasoned second-generation Internet leaders from Excite@Home and Cisco Systems. has a strategic relationship with District Photo, the nation's largest mail order photo finishing lab, with more than 50 years of experience in the market. uses Kodak paper and materials for all of its processing.

With consumer photography representing a $14.90 billion market in the United States alone, is poised to provide consumers with breakthrough benefits in online photography and reinvent an enormous consumer category in the process. The company is based in San Francisco, California. Additional information is available at the company's Web site at

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