Release Contact:
Kristen McEntire
Margit Wennmachers
OutCast Communications
415/392-8282 Appoints Advisory Board of Industry Experts to Counsel Free End-to-End Online Photo Service Gains Experience from Executives at Kodak, Polaroid, Excite@Home, Third Age Media, Into Networks and Harvard Business School

SAN FRANCISCO - June 6, 2000 -, the only end-to-end photo service that offers free processing, printing, digitizing, and online storing and sharing for 35 mm film, today announced the selection of its advisory board. The Snapfish executive team chose the members of the advisory board for their expertise and industry leadership in key areas of business strategy, e-commerce and photography.

"From the start, Snapfish has focused on building a world-class team of experts to address every part of our business - from understanding the consumer photography market, to running and growing an internet service," said Rajil Kapoor, chairman, CEO and co-founder of Snapfish. "We are proud that these respected experts from various industries have joined the Snapfish revolution."

The Snapfish Advisory Board members include:

  • Serafino "Sandy" Posa, former president of consumer division, Polaroid
  • Bob Hamilton, former vice president and general manager, U.S. and Canada, Eastman Kodak
  • Ric Fulop, founder and co-chairman of Broadband2Wireless; chairman of Chinook Communications; and founder and chairman of Into Networks
  • Charles Moldow, senior vice president of sales and business development for Tellme Networks; former senior vice president and general manager, MatchLogic Excite@Home
  • Alexandra Morehouse McReynolds, chief marketing officer, Third Age Media; former chief marketing officer, American Automobile Association (AAA)
  • William Sahlman, Harvard Business School professor of entrepreneurial studies
  • Ken Wachtel, former senior vice president of ad sales, Excite@Home.

Together, the members of the advisory board will be instrumental in helping the Snapfish team create the leading photography service on the Internet. Posa and Hamilton held senior positions at Polaroid and Kodak, respectively, and provide Snapfish with invaluable expertise in the consumer photography market. A direct marketing expert, formerly responsible for the AAA brand and direct marketing programs nationally, Morehouse McReynolds brings Snapfish the know-how to build a successful direct marketing organization and consumer brand. With their experience at Excite@Home, Moldow and Wachtel bring Snapfish important insights in growing and monetizing a large Internet site. Selected by Red Herring magazine as one of the Top 10 Entrepreneurs of 1999, Fulop offers Snapfish his experience in running three successful startups. As the head of entrepreneurial studies at the Harvard Business School, Sahlman has seen countless business models and offers Snapfish outside perspective on business and management issues.

"I believe in the company's award-winning business model for redefining the consumer photography market," said Hamilton. "With its impressive executive team and investors, and an outstanding service, Snapfish has the tools to take consumers into the exciting world of digital imaging -- just as George Eastman took them into the new world of photography with the introduction of the Brownie camera at the turn of the last century."

About is positioned to dramatically redefine the consumer photography market by providing the first complete photo service that offers film developing, printing, storing and sharing online, all for free. will provide both film-based and digital camera users with the ability to seamlessly and securely share, store and order reprints.

Privately held and backed by CMGI @Ventures, the venture capital affiliate of CMGI, Inc., Mayfield Fund, Trans Cosmos, Audax Ventures, BellSouth, Compaq and private investors, was founded by a management team of seasoned second-generation Internet leaders from Excite@Home and Cisco Systems. has a strategic relationship with District Photo, the nation's largest mail order photo finishing lab, with more than 50 years of experience in the market. uses Kodak paper and materials for all of its processing.

With consumer photography representing a $14.90 billion market in the United States alone, is poised to provide consumers with breakthrough benefits in online photography and reinvent an enormous consumer category in the process. The company is based in San Francisco, California. Additional information is available at the company's Web site at

© Copyright 2000 Corporation