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Peter Evers
Double Forte for Snapfish
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pevers@double-forte.com
Snapfish Welcomes Vice President of Mobile

--Former Director of Mobile for Yahoo! Joins Snapfish As the Company Expands its Wireless Initiatives and Helps Free Photos From Mobile Devices--

SAN FRANCISCO, CA - July 19, 2004 - Snapfish, the leading online photo service, today announced the addition of Christopher Wu to its Executive staff as Vice President of Mobile.

Most recently the veteran Director of Mobile for Yahoo! Wu ran product management and product marketing teams including communications, m-commerce, entertainment and location based services. A pioneer in wireless strategy and deployment, Wu has also consulted with companies ranging from Handspring to Earthlink and Tellme on wireless projects.

As Vice President of Mobile, Wu will be leading the Snapfish charge to make it easy for people to "free their photos," which are currently trapped on their mobile hardware -- camera phones in particular -- such that they can share, edit, print and store them like they want to. Wu will be responsible for all Snapfish mobile initiatives, from carrier and partner relations, to device integration and strategic direction, to new product rollout.

"This is a marquee hire in our mobile group and demonstrates our enduring commitment to bring the complete Snapfish digital imaging, sharing and printing experience to the mobile world, from camera phones to PDAs," said Raj Kapoor, President and Co-Founder of Snapfish. "We are extremely gratified that Chris, one of those chiefly responsible for bringing consumer services to mobile devices, is joining the Snapfish team to lead our mobile programs."

"Snapfish has been ahead of the pack on mobile initiatives since it trail blazed Snapfish Mobile in early 2002,"said Christopher Wu, Vice President of Mobile with Snapfish. "As the leading online photo service and the first to see the potential of the mobile market, Snapfish is uniquely positioned to build great consumer products for the exploding camera phone user base and provide solutions to carriers and handset manufacturers that help them deploy their next generation of mobile photo services."

About Snapfish
Snapfish is the leading online photo service, with over seven million members and more than 200 million unique photos online. Snapfish enables both film and digital camera owners to share, print and store their most important photo memories at the lowest prices - online or off. Digital camera users upload photos into a password-protected online album they can use to edit, share and store their photos for free, in addition to ordering film-quality prints, on Kodak paper, for as low as 19¢. Customers sending film to Snapfish get a full set of prints on Kodak paper, plus online sharing and storage, for just $2.99 per roll. Snapfish also received the 2003 Rising Star Webby Award as the site demonstrating the fastest growth on the Internet, as measured by Nielsen//NetRatings. Additional information is available at www.snapfish.com.