Contact:
Peter Evers
Double Forte for Snapfish
(510) 601-8700
pevers@double-forte.com
Snapfish Opens Online Photo Gift Superstore

--Leading Photo Service Offers World's Broadest Selection of Photo Gift Products --

SAN FRANCISCO, CA - August 11, 2004 - Snapfish, the leading online photo service, today announced the addition of dozens of new photo gifts and 16 new category stores within the Snapfish online store. From photo dog collars to women's scarves, and men's neckties to boxer shorts, and from Wedding and New Baby, to "Perfect for Camera Phones" categories, Snapfish establishes itself as the photo gift leader.

Whether customers are hoping for a new take on a necktie for dad, or a much-needed tote bag for mom, Snapfish's expanded product selection now includes over 70 unique photo products in various sizes and colors. With this rollout, Snapfish now provides even the hardest-to-shop-for recipient with an amazing gift, personalized with their own cherished memories.

"As people have come to realize how much their digital cameras can do, they're looking to Snapfish to go beyond its industry-leading 19¢ prints, free online photo-sharing and unlimited online storage," said Raj Kapoor, President and Co-Founder of Snapfish. "Now, we've taken an unprecedented leap in our selection by offering dozens of new photo gifts and an easier, more personalized shopping experience. This rollout is part of our continuing commitment to help people find new and better ways to preserve, enhance and share the important memories in their lives."

With prices ranging from just pennies, up to $29.99, Snapfish's photo product selection now includes:
  • Aprons
  • Baby bibs
  • Baby onesies
  • Baseballs
  • Bordered prints
  • Boxer shorts
  • Calendars
  • Candy tins
  • Coaster sets
  • Cutting boards
  • Dog collars
  • Dog leashes
  • Flip Books
  • Greeting cards
  • Frosted steins
  • Golf towels
  • MemoryBooks
  • Mousepads
  • Mugs
  • Neckties
  • Notebooks
  • Notepads
  • Pet food bowls
  • Photo books
  • Photo cards
  • Placemats
  • Playing cards
  • Postcards
  • Posters
  • Pre-paid digital prints
  • Pre-paid film developing
  • Puzzles
  • Puzzles with gift tin
  • Round ornaments
  • Scarves
  • Serving trays
  • Snowflake ornaments
  • Softballs
  • Stickers
  • Sweatshirts
  • T-shirts
  • Teddy bears with sweatshirt
  • Tote bags
  • Trivets
  • Wall clocks

Snapfish has also made it easier for customers to find the perfect gifts by launching 16 robust stores within the Snapfish online store. New category stores include:

  • Cards and Stationery
  • Clothes & Accessories
  • Fun & Games
  • Gifts for Her
  • Gifts for Him
  • Home and Office
  • New Baby
  • New Products
  • Party
  • Perfect for Camera Phones
  • Pets
  • Photobooks
  • Prints, Prepaids and Posters
  • Scrapbooking
  • Under $15
  • Weddings

About Snapfish
Snapfish is the leading online photo service, with over seven million members and more than 200 million unique photos online. Snapfish enables both film and digital camera owners to share, print and store their most important photo memories at the lowest prices - online or off. Digital camera users upload photos into a password-protected online album they can use to edit, share and store their photos for free, in addition to ordering film-quality prints, on Kodak paper, for as low as 19¢. Customers sending film to Snapfish get a full set of prints on Kodak paper, plus online sharing and storage, for just $2.99 per roll. Snapfish also received the 2003 Rising Star Webby Award as the site demonstrating the fastest growth on the Internet, as measured by Nielsen//NetRatings. Additional information is available at www.snapfish.com.