Camera Phone Survey - 2005
A Closer Look

According to a May 2005 national survey, camera phone users find printing via a camera phone a major obstacle. The survey was commissioned by Snapfish and conducted by consumer and marketing research firm Greenfield Online.

The survey results reveal dozens of other findings on camera phone usage and opinions, including the fact that 81 percent of those surveyed would trust an online photo service like Snapfish more than their wireless carrier to store and manage their camera phone photos.

In response to this information and as a way to break down the silos of how consumers manage their photos, Snapfish expanded its mobile imaging offerings, launching a web-to-phone photo-sharing feature that allows customers to send their favorite photos, along with a personalized message, from the Snapfish website to up to 10 mobile phone numbers of their choice. The easy-to-use, three-step process also allows customers to personalize their own mobile phones with photo wallpaper - offered free for a limited time.

This follows a mobile service launched last year that allows users to upload photos from camera phones directly to Snapfish by sending them to save@snapfish.com. Once on the Snapfish website, customers can print, share and store their favorite camera phone photos, just like those from their digital cameras.

Following is a closer look at the results from the national camera phone survey.

Market Opportunity:

  • Those with both a camera phone and a digital camera take 35 percent more photos per month.
  • Only 11 percent of camera phone owners are printing their images, despite 61 percent indicating interest in doing so.
  • Among those printing, 78 percent are printing at home, 12 percent at retail and nine percent online.
  • 45 percent take camera phone photos for fun, 39 percent to capture memories.
  • Camera phone users rate printing as the most difficult function to perform on their camera phone.

Demographics:

  • Those surveyed with children have a 28 percent higher level of interest in printing than those without children; those with children take 66 percent more photos with their camera phones than those without children and share 98 percent more camera phone photos.
  • Women have a 36 percent higher level of interest in printing camera phone photos than men and are 19 percent more likely to share these photos; they are also 41 percent more likely to use a camera phone to capture memories vs. for fun, communication or work.
  • The younger demographic clearly indicates the market potential for camera phone photography, as the 13-24 year old age group is 50% more likely than the average to take photos with their camera phone, 61 percent more likely to share camera phone photos and take 2.5 times the number of camera phone photos than the average user; in fact, 47 percent noted they already use their camera phone MORE than their digital cameras.

Fun Facts:

  • A beach in Fiji was ranked highest (27 percent) on the list of places people would like to be for a once-in-a-lifetime photo opportunity, followed by the Eiffel Tower (17 percent), Stonehenge (11 percent) and at Disney World with Mickey Mouse (10 percent).
  • The most common place to take camera phone photos is in the home (67 percent), with the other top three being: family gatherings (51 percent), parties (47 percent) and vacation (43 percent).
  • Family photos (20 percent) are the most popular wallpaper subject on camera phones, followed by pets (10 percent).