Contact:
Peter Evers
Double Forte for Snapfish
(510) 601-8700
pevers@double-forte.com
Snapfish Opens Premier Concept Store Brings Online Photo Services to Retail

--Snapfish opens Alexandria, Virginia retail concept store, demonstrates benefits of adding the premier online photo service to the convenience of retail --

SAN FRANCISCO, CA - August 24, 2004 - Snapfish, the leading online photo service, today announced the opening of its concept retail store in Alexandria, Virginia. Combining the value, ease of use and selection of Snapfish's online services with the convenience of a retail store, Snapfish demonstrates how online services can enhance the retail experience and customer satisfaction, as well as boost sales and profits for existing photo retailers.

Snapfish is boldly leaping from the Internet into retail to achieve two goals for the company and the online photo services category. First, Snapfish aims to deliver consumers at retail the incredible benefits Snapfish's online services already bring to digital photography on a PC or mobile device. Now local Snapfish customers can order prints online, in the comfort of their home, and pick-up their order at the retail store, when that option is more convenient for them. Second, the Snapfish store will demonstrate to retailers around the country and the world how online services, delivered by a premier photo service provider like Snapfish, can increase sales and profits for existing photo retail businesses.

"Since 1999, we have proven that Snapfish online photo services make sharing precious memories easy, inexpensive and fun," said Raj Kapoor President and Co-Founder of Snapfish. "However, we recognize that many people also like to have their photo processing done at retail. In fact, there are great efficiencies and expanded functionality to be derived both for customers and retailers by joining the best of the retail concept with the leading online service. With that in mind, we have developed the Alexandria Snapfish store to prove this concept and provide local residents with a retail photo processing experience that will surprise and amaze them."

The new Snapfish store is now open at:
Bradlee Shopping Center,
3618 King Street, Alexandria, VA
(703) 379-6206

Snapfish Store Services Include:

  • Digital and film camera prints (1-hour and overnight)
  • Free online image posting for both film and digital photos
  • Free online access to Snapfish from multiple in-store "Snapfish Station" kiosks
  • Locally ordered products and prints ordered on www.snapfish.com available for pick-up at retail
  • Digital Help Center, staffed by digital photography experts
  • Reprints and Enlargements (3x5, 4x6, 5x7, 8x10, 11x14, 12x18, 16x20, 20x30)
  • Photo CD, from film, media card or slides
  • Unmatched assortment of photo gifts, photo books, greeting cards, clothing, and other products
  • Photo invitations and announcements
  • Photo restoration
  • Video, CD, DVD transfer
  • Passport photos
  • Camera repair
"Traditionally online and retail photo services have simply coexisted, relying on their core platform's offerings without looking to each other's strengths," said Neil Cohen, Chairman of Snapfish and CEO of District Photo. "With this new store Snapfish has come up with the ideal way for retailers and online services to combine their strengths and offer customers a better experience than either one could on their own."

The Snapfish retail store is part of the Kodak Image Center program and was opened in cooperation with District Photo, which owns and operates several specialty photo retail locations in Virginia and Washington, D.C. The in-store design was created by Formfly, a division of Synsor Corp.

About Snapfish
Snapfish is the leading online photo service, with over seven million members and more than 200 million unique photos online. Snapfish enables both film and digital camera owners to share, print and store their most important photo memories at the lowest prices - online or off. Digital camera users upload photos into a password-protected online album they can use to edit, share and store their photos for free, in addition to ordering film-quality prints, on Kodak paper, for as low as 19¢. Customers sending film to Snapfish get a full set of prints on Kodak paper, plus online sharing and storage, for just $2.99 per roll. Snapfish also received the 2003 Rising Star Webby Award as the site demonstrating the fastest growth on the Internet, as measured by Nielsen//NetRatings. Additional information is available at www.snapfish.com.