HPs Snapfish Becomes First Major Online Photo Service to Offer Home Movie Service
PALO ALTO, Calif., Jan. 4, 2006 - HP today announced that customers of its Snapfish online photo service can now view, share and store their digital videos online, just as they do their photos, for easy access anytime, anywhere.
Snapfish is the first major online photo service to offer a home movie service, which uses Snapfish-developed technology to recognize and convert most digital video formats to a common one playable through almost any browser.
The new home movie service, which accepts video from digital cameras and mobile phones, requires no special downloads, plug-ins or players for either the person taking the video or the recipient of a shared video.
"As more and more consumers continue to purchase digital cameras and camera phones with video capture functionality, the volume of home videos is increasing," said Ed Lee, director, Digital Photography Trends service, InfoTrends. "In fact, our recent digital camera end user survey showed that 23 percent of digital camera users already email video clips to family and friends, confirming that there is a healthy and growing market for Snapfishs new home movie service."
Customers looking for an easy way to transfer videos that have been captured on their mobile phones can simply email the videos to email@example.com. In moments, the home video becomes accessible for viewing and sharing.
"Until now, there has not been an easy way to manage and share digital home videos," said Ben Nelson, vice president and general manager, Snapfish, HP. "With this new home movie service, were expanding beyond photos and moving towards our vision of helping consumers enjoy, preserve and share their memories."
A free one-month trial of the new home movie service is available to customers. After the trial period, subscription to the service is $2.99 per month or $24.99 per year for unlimited viewing, storage and sharing of videos up to 10 minutes in length.
Snapfish also offers professionally developed digital camera prints as low as 10 cents, film developing for $2.99 per roll, free online photo sharing, unlimited online photo storage, free editing tools and software, wireless imaging services and more than 90 personalized photo products, ranging from calendars, mugs and mousepads, to boxer shorts, dog leashes and teddy bears.
In addition, Snapfish provides infrastructure services to leading retailers, Internet service providers and wireless carriers, allowing them to offer these same products and services to their own customers.
More information about all of Snapfishs products and services is available at www.snapfish.com.
HP is a technology solutions provider to consumers, businesses and institutions globally. The companys offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Oct. 31, 2005, HP revenue totaled $86.7 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at http://www.hp.com.
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