Contact:
Carly Rodriguez
Urge PR for ModernMom.com
310 443 4131
carly@urgepr.com
Peter Evers
Double Forte for Snapfish
(510) 601-8700
pevers@double-forte.com
MODERNMOM.COM AND SNAPFISH TO LAUNCH ONLINE PHOTO CENTER

Site subscribers have full access to edit, store, share, print, and shop through ModernMom.com

Los Angeles, CA, August 23, 2004 - ModernMom.com, the premier online resource and community focused on helping today's parents create and maintain balance in their lives, has launched the ModernMom.com Photo Center, presented by the leading online photo service Snapfish. The Photo Center allows ModernMom.com subscribers to upload and share their photos for free, order quality prints for 19 cents everyday, as well as put photos on mugs, baby bibs, postcards and more. "The Modern Mom Photo Center is the perfect addition to our offerings for today's busy moms and their families," said Lolita Carrico, founder of Modern Mom. "Every parent loves to take, view and share photos of their children, and the advent of online photo services has made the process so much easier. Now we have eliminated one more step by offering the Photo Center on ModernMom.com, the perfect opportunity for our subscribers to quickly and easily share, store and get prints of their photo memories."

Current and future subscribers will automatically have access to the Photo Center including free print credits and special discounts on merchandise including photo books and postcards. The more than 60,000 subscribers will also benefit from exclusive promotions available only to ModernMom.com users.

"ModernMom.com has worked hard to garner the loyalty of an important group of women - hip, Internet and technology savvy moms," said Raj Kapoor, President and CEO at Snapfish. "Now this busy group of women can get all their photo storing, sharing, and printing needs satisfied all in one place and feel confident that their cherished memories are being handled by companies they already know and trust."

About Modern Mom

Founded in 2003, Modern Mom is the definitive resource for today's moms. Created for mothers of all varieties - those who work outside of the home, those who work at home and run around with their kids, or a mixture of the two - the company aims to help today's parents balance their family, home, personal, and work lives through a variety of both online and offline initiatives.

Modern Mom's flagship endeavor, ModernMom.com, is the premier online magazine and community focused on helping today's parents create and maintain balance in their lives. ModernMom.com is a smart, practical and entertaining guide as well as an essential source of information, ideas, and insight. Through advice, articles, and an experienced mom's picks for the best kid and parent-oriented products out there, ModernMom.com helps moms have it all without losing it all.

The Modern Moms Clubs were founded to provide today's mothers with a community of like-minded women with whom they can join together to have fun, garner support and create lasting friendships. Modern Moms Club members are a combination of women who work full-time, part- time, stay at home, or somewhere in between, and share the common bond of motherhood.

About Snapfish
Snapfish is the leading online photo service, with over seven million members and more than 200 million unique photos online. Snapfish enables both film and digital camera owners to share, print and store their most important photo memories at the lowest prices - online or off. Digital camera users upload photos into a password-protected online album they can use to edit, share and store their photos for free, in addition to ordering film-quality prints, on Kodak paper, for as low as 19¢. Customers sending film to Snapfish get a full set of prints on Kodak paper, plus online sharing and storage, for just $2.99 per roll. Snapfish also received the 2003 Rising Star Webby Award as the site demonstrating the fastest growth on the Internet, as measured by Nielsen//NetRatings. Additional information is available at www.snapfish.com.