HP's Snapfish Offers Victims of Hurricane Katrina
a Way to Salvage Their Memories
Customers affected by disaster able to reprint online photo collections
PALO ALTO, Calif., Sep 22, 2005 - HP today announced that customers of its Snapfish online photo service who lived in the areas affected by Hurricane Katrina will be offered a credit to replenish their online photo collections in an effort to help restore lost memories.
Each customer will be offered a free 4 x 6-inch reprint for every photo they had uploaded to their Snapfish account prior to the hurricane. The credit will remain in their account indefinitely so affected customers can wait until they are resettled to order prints.
"In the days following Hurricane Katrina, we received many emails from our customers telling us how relieved they were to know that their photos were safely stored on Snapfish," said Ben Nelson, vice president and general manager, Snapfish, HP. "These often heartfelt and personal messages inspired us to take action."
HP estimates that more than 10,000 Snapfish customers lived in the damaged areas. Collectively, they have roughly 3 million images stored online. The company cross-referenced customer zip codes with affected areas to determine the list of people who will be offered the credit.
"Memories are priceless and in some cases that's all those affected by Katrina have now," said Nelson. "We're happy we can help out in a way befitting our mission."
The HP Company Foundation and HP employees have committed more than $3 million to the hurricane relief effort. This total includes a $1 million donation by the HP Company Foundation to the American Red Cross as well as a $1 million donation to match employee contributions.
District Photo, a photo finishing processor, will partner with Snapfish to fulfill and replenish photo reprints requested as part of this offer.
Additional information is available at www.snapfish.com.
HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended July 31, 2005, HP revenue totaled $85.20 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at http://www.hp.com.
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